Fresh brand and website for emerging Salesforce app, Proco
Overview
Proco is an ESG rating tool created for salespeople to disclose prospective clients' ESG ratings and help them close better deals. ESG stands for "Environmental, Social and Governmental ethics" and is a great way to ensure responsible enterprise for business ventures. Built as a Chrome extension and Salesforce widget, we worked hands-on with the Founder to create a clean & professional visual brand identity and marketing site to help their launch.
Our design thinking
Inspired by the product used to navigate the complex world of Environmental, Social and Governmental ethics, we landed on a compass as the brand mark. We were keen to craft the typography and colour scheme to reach the professionality of salesforce widgets. While still embodying a creative, friendly identity with bright yellows to help distinguish them from the corporate style of competitors.
Finished product
Compared to other salesforce widgets and traditional B2B sales tools, Proco stands out from the crowd. Inspired by the ethical heart of ESG, we created a bright brand not afraid of the future.
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