Elevating the world’s best macro tracking app

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Overview

Avatar is a nutrition app for people losing, gaining and maintaining weight. Available on iOS, Android and Web, Avatar allows its users to track their daily intake of macros with easy-to-use scan, record and search functionalities. We worked with Avatar for several years, developing their product and proposition.

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“I loved working with the Avatar founders over several years and visiting them in their home base of Austin. It was a pleasure helping build a product that does change people’s lives”
Andrew Burton
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Creative Director at Shoreditch
5-Stars
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Our design thinking

For every interaction, we wanted to reduce the steps for the user in this habit-forming app. Alongside trying to cut or compress steps in the UX flows, we also aspired to make the micro-interactions and transitions as slick and tactile as possible.

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Finished product

We recreated Avatar’s brand, marketing creative and product over two years. Avatar has helped millions unlock their healthiest weight and develop a balanced lifestyle.

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Say hello!

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We can discuss, your project, our services, relevant past work, our rates, and how we can work together

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Email us at hello@shoreditchdesignstudio.com